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Available in a wide array of multi-dimensional tones Specially formulated for use with Kenra Color Permanent Developers 10V-40V for consistent, reliable results Vibrant long lasting colors Intense shine Improved condition and manageability Gentle formulation Outstanding coverage and color saturation More info: Permanent Color is recommended when: The desired color is lighter than the natural color The desired color is more vibrant than the natural color The desired color is darker than the natural color Gray coverage is desired